Pacífico rum

Pacífico is a delicate, oak-aged 10-year-old Panamanian rum—everything you could hope for in a high-quality Caribbean spirit. With its sweet, smooth, and fruity profile and rich dark-gold hue, it embodies the warmth and sunshine of Panama’s coastal shores.

The design concept we’ve created subtly reflects the complex history of Caribbean rum. The upper curve of the name on the bottle mirrors the curvature of the Earth, encircling a deep blue ocean. Above, the mighty Bridge of the Americas stands, connecting two continents. Below the main logo, an empty horizon stretches, with a boat approaching in the distance, splashing blue waves against the shores.

At the bottom, two sharp points symbolize the Panama Canal, linking the Pacific and Atlantic Oceans. The imagery on the left evokes European colonial conquerors and newly established trade routes, while the right side reflects Native American cultures. These opposing elements represent the birth of the story behind the world’s most famous Caribbean rums. With such a detailed label, we aimed to offer the customer a sense of discovery, evoking the heritage of great explorers.

The technologically sophisticated metallic label features five different embossing and debossing profiles, along with several hues of gold and varnishing techniques to achieve the contrast and variation necessary for its intricate design.