In the end of 2014, I was sitting at my job, where I worked as a “guy for (almost) everything”. As it happens sometimes, a very familiar question came to my mind, poking me rather vigorously – What the hell am I doing?
I simply walked out of there and that was it. I had absolutly no idea what am I going to do, or how am I going to pay for things. I had few bucks spared to cover my expenses for about two or three months. The first portion of the cash allocated for the month no.1 was spent almost immediately – I bought a bike on eBay. It was a cheap fixed gear bicycle, but the looks were incredible, it was light and nimble and it rode like a wind. Needless to say, it turned heads everytime I flew past a proud cyclist in tight overalls switching to 123rd gear.
Two weeks forward, business plan ready at my desk, investor ready to try me out, and plane tickets to Taiwan in my inbox. In the following months I did everything – I found a manufacturer, designed the bikes and branding, set up a company, prepared all the paperwork for import, shipped the bikes to Europe, unloaded a full truck of bikes, designed and developed an online store, photographed products and launched the business. No help needed. I launched in June 2015.
First two weeks I was stressed out of my skin – zero sales. Then, out of nowhere – first customer. Immediately I called my fiancée shouting: “I sold a bike! I sold a bike!!!”
In following 3 months I sold more than hundred bikes online. Reviews were flawless. The whole thing was a dream, except for one very specific factor – I hated it. I was running business with snowballing sales and I did not enjoy it a bit… It did not take long. In November 2015, exactly one year after the whole thing began, the chief engineer of a certain F1 team contacted me and offered to buy out my company. I wholeheartedly agreed.
Over the first months the bikes generated a pile of incredible reviews. Besides a lightning-fast communication and shipping, I always included a short personal note in each box – a tiny detail which goes a long way.
Provisional photostudio:) For two weeks our apartment changed into a messy warehouse.