Katarínky – logo design

Katarínky is a large-scale waterside development project, building houses and housing units with an attempt to replicate the feeling of seaside living in an inland environment. We wanted to suggest a relaxed atmosphere, with a hint of kitsch to amplify the careless, vacation-like mood. The logo was initialy inspired by wavy scribbles on a back side of vintage holiday postacards. Word Katarínky also feels rather childish and relaxed, thus the choice for handlettered logotype seemed all the more appropriate.