Logo design for DOPU was done along with graphic design for packaging of DOPU toothbrush and DOPU toothpaste (packaging itself (shape and materials) was given).


For identity we have chosen geometric modernist approach, which emphasizes that the highly ecological solution brought by DOPU, should not be something exciting and unusual, but rather logical and common. Thus, we designed the logo to say just this. Thin stripes resemble toothbrush’s bristles while bold DOPU logotype has been drawn to look curvy, like toothpaste on a toothbrush. Stripes are an all-purpose element that can be used extensively throughout the brand’s image.